GOVERNMENT AND OPPOSITION have agreed to join hands in re-launching a national campaign to promote positive values in the society.

This was disclosed on Wednesday (April 20) during a meeting convened by Senator Ruel Reid, Minister of Education, Youth and Information, with a cross section of stakeholders at his National Heroes Circle offices.  Rev. Ronald Thwaites, Shadow Minister of Education, accepted Senator Reid’s invitation to jointly lead a renewed national values and attitude campaign.

Minister Reid said the campaign would be centred on the core values contained in the Vision 20/30 Jamaica national development plan. In this regard he invited the representative of the Planning Institute of Jamaica to update the committee at its next meeting on the implementation of Vision 2030.

According to Minister Reid the values campaign should promote good role models for children in school and the community, reward positive behaviour in schools, advocate the removal of lewd music from public transportation and commuter centres, appoint values and attitude champions in schools and other organisations, involve parents, and engage the public using traditional and new media.

The committee suggested the holding of a national summit before the official launch of the values and attitude campaign. Several organisations were represented at the inaugural committee meeting. These include the National Parents Teachers Association of Jamaica, Peace Management Initiative, Respect Jamaica/Digicel Foundation, Child Development Agency, National Secondary Students’ Council, National Youth Service, Jamaica Council of Churches, and Broadcasting Commission of Jamaica.

Minister Reid said the membership of the committee will be broadened to reflect other critical stakeholders.